PROFESSIONAL CAR BUYING & LEASING

In partnership with American CarBuying & Leasing Services

*Strategy: To provide an alternative to traditional automobile retailing and indirect lending*

There are many publications available today that provide consumers with vehicle information and buying tips. Other market sources range from pricing information only, to referral services, and remote buying/ financing over the Internet. CU Advantage believes the best source is a "Buyers Agent" who accepts no payment from dealers or leasing companies, and works on behalf of the member to negotiate the best deal possible. With the printed information currently available, many consumers do not have the knowledge or ability to negotiate an equitable purchase price. As vehicle prices continue to rise, this service becomes even more important as an expenditure of this size is a major decision affecting a member's financial lifecycle. CU Advantage offers the following benefits:

Credit Union Benefits Offers the services of "industry experts" as a credible source for member/employee education Positions the credit union as a single source solution from buying to financing Invites repeat business through an equitable program structure allowing the credit union to capitalize on lifecycle marketing opportunities Supports the credit union's loan staff in an effort to capitalize on missed opportunities Supports the credit union's cross-selling efforts Confirms sufficient collateral on vehicle loans through an equitable purchase price

Member Benefits Receives sound, objective advice from industry professionals Obtains an equitable purchase price Avoids high pressure sales tactics and hidden charges Saves time shopping from dealer to dealer Allows "At-A-Glance" vehicle comparisons Preferred pricing on other credit union products, i.e. auto insurance Personal delivery, if applicable Assistance with selling or trading current vehicle Personalized assistance before, during and after the sale A pleasant car buying experience

As loyalty becomes less and less important, consumers today seek convenience, as confirmed by the number of Point of Sale purchases at dealerships. Providing a Point of Sale alternative combined with sound, objective advice from industry professionals will allow members to make an informed decision, therefore strengthening lifecycle-marketing opportunities for the credit union.