Incorporated in the State of Ohio in 1998, CU Advantage, Inc. operates as the Credit Union Service Organization wholly-owned by Kemba Cincinnati Credit Union, Inc. Founded to create growth opportunities for credit unions and their membership, a great opportunity exists throughout the financial services industry to provide innovative, yet practical business solutions in a effort to help credit unions maintain, or attract new market share. As many credit unions today operate with limited resources, we believe our product offerings will help credit unions increase their competitive advantage through combined resources and innovative business alternatives. As the financial services industry continues to evolve and attact non-traditional competition, Credit Unions must look for strategic partners who share compatible business philosophies. Combined resources, in the spirit of cooperative venture, yields many opportunities for continued growth. CU Advantage believes its product line will support credit unions in their quest to provide affordable alternatives coupled with quality member service.